Marketing NADP

A launch strategy for products

Mark Nilles, USGS

 

To the outside world, products are NADP

WWW site
Data
Maps & GIS
NADP reports
Reports by involved agencies and organizations
Significant assessments using NADP data

Recommendation

Form an ad-hoc work group for product launch strategies
Examples when this would be needed
New WWW page
New WWW features
Map report
Trends reports
NAPAP report
N brochure

Comes down to information transfer

What are the target customers for this product?
What information do we have on the target customers?
E-mail's
Mailing lists
Internet Newsgroups
Press releases


Can we have a "canned" strategy?

No
Each product will require a different launch strategy
Goal will be to have a toolbox of information on our customers to easily craft a customized product launch


Action Item requested

Subcommittee approval of the concept of a ad-hoc committee to develop a product launch strategy
Referral to the Executive Committee for consideration and ad-hoc committee selection (if approved)