A launch strategy for products
Mark Nilles, USGS
To the outside world, products are NADP
Maps & GIS
Reports by involved agencies and organizations
Significant assessments using NADP data
Form an ad-hoc work group for product launch strategies
Examples when this would be needed
New WWW page
New WWW features
Comes down to information transfer
What are the target customers for this product?
What information do we have on the target customers?
Can we have a "canned" strategy?
Each product will require a different launch strategy
Goal will be to have a toolbox of information on our customers to easily craft a customized product launch
Action Item requested
Subcommittee approval of the concept of a ad-hoc committee to
develop a product launch strategy
Referral to the Executive Committee for consideration and ad-hoc committee selection (if approved)